Going simple to regain some customers
Starbucks is rolling out a new simple product at a reduced price to convince recession-shocked customers to come back. For about a buck you can get a cup of instant Joe at locations in Chicago and Seattle (part of an early rollout). You can even get an “instant Starbucks experience” at home. Take a look at this video:
Instant Java, instant community? If they pull this off, watch for others to follow.
Unique visitors to post: 0Tags: community, instant coffee, java, starbucks


